What happened to the Marvel Netflix universe?

The Defenders are no more. Yesterday Netflix announced that The Punisher and Jessica Jones were cancelled, becoming the final casualties of the Marvel purge on Netflix. Whilst many may be quick to blame Disney’s upcoming streaming service for this as far as I know the Marvel/Netflix deal had nothing to do with Disney and it appears the shows were cancelled due to low viewing figures and lack of interest from even hardcore Marvel fans. So what happened? How did what promised to be the most exciting branch of the Marvel Cinematic Universe become no more?

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