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The Harry Potter question: Can too much of a franchise be bad?

Hey there fellow Britishfolk (or is it Britons?) Did you know it’s 20 years since the first Harry Potter book was published?

If you didn’t, I don’t know how you’ve managed to avoid every bookshop in the country showing massive signs with another brand new version of Philosopher’s Stone and the signs saying something like “20 years of Harry Potter!”

Now, on the surface this isn’t too bad. It’s a famous franchise which is celebrating a milestone. Here in Hampshire there’s a lot of promotion about it 200 years since Jane Austen died in Winchester. Star Wars recently celebrated 40 years this May and Doctor Who and James Bond had their half century celebrations in 2013 and 2012. So, why I am singling out Harry Potter, which keep in mind I do like a lot?

Why? Because we literally went through this “Pottermania” last year. Thanks to The Cursed Child and Fantastic Beasts and Where to Find Them, 2016 saw a massive Potter resurgence (well, bigger than usual. Pottermania never really dies in Britain). So, we’re doing it again this year? I know it’s 20 years and that’s worth celebrating, but wouldn’t this year be a better year to release the script/play/book/whatever Cursed Child is and also release the first in what Warner Brothers are saying will be the first of five (FIVE!?) movies only tangentially linked with Harry Potter? Ah, but then we wouldn’t get two years worth of merchandising. How much merchandising is there? Well, not only can you buy the original Fantastic Beasts book (which isn’t actually a story), you can also buy the movie, the screenplay of the movie and the reprinted version of the original book.

Voldemort has just learnt his three year old edition of Philosopher’s Stone is now outdated and he has to buy another one.

It would be hypocritical of me to complain about new editions of Harry Potter without acknowledging that yes, there have been new editions of Skulduggery Pleasant released this year due to the release of Resurrection (which was awesome). My editions are mostly second edition. However, compare the amount of editions Skulduggery Pleasant has to the amount of editions Harry Potter has. Obviously Harry Potter is a much bigger franchise and is older, but there isn’t a picture book version of the first two Skulduggery books is there? Or a play made for money which was published as a book for further money which was released nine years after the story ended? Resurrection was released three years after The Dying of the Light with Derek Landy stating he had clear plans for Phase Two, which makes sense if you’ve read the books. I don’t think JK Rowling had plans for a Harry Potter Phase Two, hence why the “untold eighth story” came nine years after Deathly Hallows was published in the same year a spin off movie was released. Do you know why I don’t think she had plans for a Phase Two? Because Harry Potter is about a boy wizard who goes to school and stays there for seven years whilst stopping the rise of Voldemort. Seven years, seven books. You make another book not about Harry Potter at school or stopping Voldemort, I’m sorry, it’s not Harry Potter.

Incidentally, I’d like to know if there’s any Skulduggerymania in Ireland the same way there’s Pottermania here. You know, giant banners and a section of a bookshop dedicated to nothing but it?

I understand a multi billion pound franchise needs merchandise. Trust me, I think the same thing about some of the Star Wars merchandise as I do Harry Potter merchandise. But even then, George Lucas always had a nine movie plan, hence the new trilogy. Trust me, I will start saying what I’m saying here about Star Wars if there’s movies made after Episode 9. Are Rogue One and the upcoming Anthology movies ways to make more money of a recognisable franchise? Yes, they are. However, Rogue One bridged the gap between Episode III and IV, adding to both movies and was clearly linked to Star Wars by having the plot be about how the Rebel Alliance got the plans to the Death Star. In short, it’s made to make the other films better.

Fantastic Beasts is set a hundred years before the events of Harry Potter and has characters not even mentioned in the movies with a plot that has nothing to do with the movies. It’s like if Disney made a movie about Qui-Gon Jinn’s aunt and her adventures fighting a wampa, who hasn’t got anything to do with Star Wars. Guess what? Neither does Newt Scamander to Harry Potter. I know the movies will link with the Harry Potter movies eventually, but do we need FIVE movies to do it? Again, if Disney make five movies about Qui-Gon’s aunt, I’ll start saying the same things I’m saying here.

Whaddya mean there’s FOUR more on the way!?

I honestly feel like the franchise is being milked. It’s been six years since the last movie and ten since the last book. Suddenly there’s a mass resurgence of merchandise and new material after it’s stopped being relevant. Again, Star Wars was planned as nine movies and designed as an anthology series, and Skulduggery Pleasant only ended three years ago, meaning the new book this year just felt like a delayed sequel. Other great franchises such as Doctor Who, James Bond and comic book universes can constantly get renewed and changed. Harry Potter is one franchise with one story. I don’t care about what happens before or after- Harry Potter is about Harry Potter.

I just feel like enough is enough. I love the books, I love the movies. I didn’t grow up with them since 1997 for obvious reasons that I wasn’t born but they’ve been a constant part of my childhood since around 2006 and I have fond memories of them. I’m just getting annoyed at the constant new material and attempts to make more out of seven books and eight movies. I mean, JK Rowling’s richer than the Queen, I don’t think she needs more money and I feel like she’s stuck on what made her famous. If this doesn’t stop, Harry Potter will just become another franchise people will grow tired of. I’m getting tired of it, and I’m British, so if I say I’m tired of Harry Potter I’ll be exiled. Indeed, it’s the law to have at least one copy of a Harry Potter book in every house in Britain, next to the tea set and the complete Monty Python, as decreed by Benedict Cumberbatch.

Only joking about all that, our laws aren’t that dumb.

It has to be at least two copies.

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About Ben Williams

I'm 16 years old. I like animals, lasagne, comic books, films, role-playing games and Doctor Who. I write cool stuff - Doctor Who, science fiction, film reviews, and quirks about Britain. I have a blue-tongued skink called Georgy and a cat called Billy.

One response »

  1. Graham Williams

    Of course the franchise is being milked – all franchises are about making as much money as possible for the stake holders. Franchises only disappear when people stop supporting them and it doesn’t matter whether the franchise is a book, a film, a fast food joint or a football club. Market forces and market forces alone dictate whether the franchise continues.

    Reply

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